Best Buy today (May 18th) announced the availability of its new digital video service CinemaNow which will provide customers same-day instant access to new release movies and TV shows.
The service will initially be accessible through select connected Blu-ray Disc players and HDTVs, and on most PCs via the web at www.CinemaNow.com. Beginning this month, the service will be available on all new connected Blu-ray Disc players and home theater systems from LG Electronics. CinemaNow is also expected to launch on an array of other devices from various manufacturers, including Insignia, later this year.
The platform will also allow customers to seamlessly access their premium content on a wide range of Internet-connected devices from multiple manufacturers. The initial product launch, which is expected to be followed by an improved and updated version later this year, will allow customers to easily browse, search and purchase premium content through a highly-functional, straightforward user interface, and will deliver a high-quality viewing experience through enhanced playback technology.
The first update to the CinemaNow service is expected to release on select devices later this year and will include an advanced user interface and expanded video playback features aimed at further improving the video entertainment experience.
If you're interested, here's the full press release from Best Buy.